Remarkable progress is occurring within the landscape of digital currencies! The Bruce Lee Family Company has announced a partnership with 1inch, a decentralized financial platform. This strategic move aims to accelerate the adoption of DeFi through an advertising campaign under the slogan "Take crypto seriousLee." 

As stated by representatives of both organizations, the collaboration seeks to leverage Bruce Lee's legacy and philosophical approach to promote decentralized finance (DeFi) on a global scale.

According to Sergej Kunz, co-founder of 1inch, the parties have been working on this agreement for nearly three years. The platform intends to continue its collaboration with the Bruce Lee Family Company to shift the global perception of cryptocurrencies.

As Kunz points out, the new advertising campaign has the potential to reshape public attitudes, encouraging a broader audience to view the crypto market as a legitimate financial system of the future—efficient, accurate, and free of fraud.

The Bruce Lee Family Company emphasizes that Lee's philosophy will provide valuable insights for novice crypto investors, helping them grasp the essence of decentralized finance and Web3.

Previously, the organization unveiled a collection of non-fungible tokens titled "The Formless Form," created in collaboration with NFT platform Ethernity. This innovation aims to honor and preserve the legacy of Bruce Lee, the iconic martial artist, actor, and philosopher.

Notably, a digital replica of the martial arts legend has been introduced in Metaverse Byte City to mark the 50th anniversary of Bruce Lee's passing. Visitors to the platform can participate in martial arts lessons and immerse themselves in his legacy.